Video from Content Strategy Forum 2010, held 16 April 2010 in Paris, France. Morning Keynote: "Content Strategy: A Framework for Managing Content throughout its Lifecycle" by Rahel Anne Bailie
Content strategy is an exciting place to be. It's a new field, still open to interpretations and possibilities. As an emerging are of practice, content strategy promises to change the landscape of our work in significant ways. By asserting that content strategy is the intersection of business analysis, user experience, and content development, we are laying claim to a profound change in the way we treat content. And we expect no less from the organizations that content serves. [Description from conference program]